Capable of capturing sample sizes of 35% or better, BlueMAC provides a cost-effective method for accurately collecting hundreds or thousands of travel time data points in a single day.
Capable of detecting round trips and producing path-of-travel information, BlueMAC provides the most robust and cost effective origin-destination data on the market.
Each BlueMAC device is fitted with a cellular connection and on-board memory, safely backing up your data before uploading it to our server, for viewing of your data in real-time.
Unlike other MAC reader systems that only present data in a derivative line, BlueMAC makes all raw data points visible, accessible, and filterable, on our website and in CSV format, allowing you to decide what data is relevant to your study.
To ensure data is never associated with an individual, the BlueMAC device automatically truncates MAC addresses before recording them, maintaining upward of 99% accuracy in its matches, while simultaneously maintaining the privacy of road users.